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Coffee exports to US rise in value

Monday, 19 September 2022 13:29

In May and the first five months of 2022, Vietnamese coffee exports to the US decreased in volume but increased in value compared with the same time in 2021. The US is the fifth largest export market for Vietnamese coffee.

General Department of Vietnam Customs data show that in May 2022, Vietnam exported 9,340 tonnes of coffee worth US$22 million to the US, down 16.5 percent in volume but up 2.3 percent in value compared with May 2021. In the first five months, the export volume reached 50,580 tonnes, with the value reaching US$124.95 million, down 2.9 percent in volume but up 23.6 percent in value year-on-year.

The average price of Vietnamese coffee exports to the US in May 2022 was US$2,359 per tonne, down 5.9 percent compared with April but up 22.4 percent compared with May 2021. In the first five months, the average price was US$2,470 per tonne, up 27.2 percent year-on-year.

According to the Center for WTO and International Trade, in the first four months of 2022, the US imported 768,800 tonnes of coffee worth US$4.11 billion, up 10.8 percent in volume of 49.6 percent in value compared with the same period last year. The average import price was US$5,353 per tonne, up 35.1 percent. Notably, the average price of coffee imports from Vietnam increased 42.3 percent to US$3,451 per tonne.

While imports from Brazil decreased from 24.55 percent of the total US coffee imports in the first four months of 2021 to 21.94 percent in the first four months of 2022, Vietnamese coffee increased from 8.95 percent to 9.6 percent. In the 2020-2025 period, the US coffee market is forecast to grow an average 4.8 percent per year. Major factors boosting the market’s growth include the increasingly busy lifestyles and long working hours, which make coffee chains in the US more popular.

The US coffee market consists of the following segments: coffee beans, ground coffee, instant coffee, coffee capsules and coffee bags, distributed through points of sale at supermarkets, convenience stores, retailers and other distribution channels.

The US accepts only coffee products with origin traceability. Major standards required for coffee imports include Fairtrade USDA, Organic, Rainforest Alliance/UTZ Certified, Bird Friendly, Carbon Neutral, Organic, and Direct Trade.

According to the Foreign Trade Agency of the Ministry of Industry and Trade, the US is the fifth largest export market for Vietnamese coffee. Coffee is one of the most popular drinks in the US, ranking behind only carbonated beverages and bottled water in terms of sales volume in the non-alcoholic drink market.

Thanh Ha


(VEN) - Vietnamese agricultural products are opening doors in the European Union (EU) market amid post-pandemic recovery, bolstered by the EU-Vietnam Free Trade Agreement (EVFTA).


Seafood, rice top exports


Since the EVFTA took effect in August 2020, Vietnamese rice exports to the EU have soared. Pham Thai Binh, General Director of the Trung An Hi-tech Agriculture Joint Stock Company, said that in the first half of 2022, the company’s rice export turnover increased by 68 percent, with the EU its major market. In addition to rice, Trung An is also focusing on developing products made from rice that have been receiving positive EU market response, such as dry vermicelli and Vietnamese Pho soup.

Le Hang, Communications Director of the Vietnam Association of Seafood Exporters and Producers (VASEP), said that despite the COVID-19 pandemic, seafood export revenue in 2021 exceeded US$1 billion, up 12 percent compared to 2020, with the EU being a major importer.


As of the second quarter of 2022, the EU is one of Vietnam’s three largest seafood export markets. Along with seafood and rice, other export commodities to the EU have also recorded a stable growth rate.
According to the General Department of Vietnam Customs, since the agreement came into force two years ago, Vietnam’s export turnover to the EU has reached about US$83 billion, growing approximately 15 percent annually, mostly from products such as vegetables, rice, and seafood.

Brand name importance


Le Hang said the EU rules of origin are a major challenge for seafood exporters. Although VASEP and the Ministry of Industry and Trade (MoIT) have organized many programs to train businesses on certification of origin, different regulations and controls in each market might have led to misunderstandings about issuance of the certificates.


Pham Thai Binh added that the EU has huge potential, importing over two million tonnes of rice from Vietnam every year. However, the amount of Vietnamese goods exported to the EU in general remains very modest.


“I think the reason is still due to the commercial culture of Vietnamese businesses. The Trung An brand is not strong enough to carve out a niche for Vietnamese rice in the EU market. Therefore, we need a cooperation program and domestic businesses need to work together to create a Vietnamese rice brand for this market, and certify traceability and growing area codes that meet European standards to prevent goods being returned for violating them,” Pham Thai Binh said.


Tran Thanh Hai, Deputy Director General of the MoIT’s Agency of Foreign Trade, said that Vietnam exports most agricultural products to the EU in the form of raw materials or at very low preliminary stages of processing. Such products have no brand names because they do not reach end consumers. To reach the EU, products still have to go through several additional processing stages and carry the names of foreign distributors when entering their distribution channels. Therefore, in order to add more value, he urged Vietnamese businesses to focus on developing brands as a tool to help sell products and expand market share.

Lan Phuong




EU deal benefits Vietnamese exports

Monday, 19 September 2022 13:16

(VEN) - “Vietnamese companies are making rather good use of tariff cuts under the EU-Vietnam Free Trade Agreement (EVFTA),” affirmed Tran Thanh Hai, Deputy Director of the Agency of Foreign Trade under the Ministry of Industry and Trade in a talk with Vietnam Economic News’ Quynh Nga.

Which sectors have taken advantage of tariff cuts under the EVFTA during the last two years?

Overall, most export sectors have made rather good use of tariff cuts under the trade deal. From August 1, 2020 to June 30, 2022, according to data from the General Department of Vietnam Customs, Vietnam’s export value to the EU reached US$79.6 billion, a year-on-year increase of 14.3 percent.

The export value averaged about US$3.5 billion per month. The export of most key products remained on the rise. Topping the export growth list were iron and steel (up 255.5 percent); cameras, film cameras and components (up 138 percent); base metal (up 77.3 percent); coffee (up 75.2 percent); pepper (up 55.8 percent); fibers and yarns (55.3 percent).

In the first two quarters of 2022, EUR.1 certificates of origin were used for export of products such as rice, footwear, electrical wires and cables, fibers and yarns, confectionery and cereal products, and seafood.

How did Vietnamese companies meet the EU’s very strict requirements for imported goods during the last two years?

Vietnamese companies have adapted themselves to commitments in the EVFTA and become flexible in using certificates of origin to benefit from the trade deal.

They are enhancing their competitiveness by creating high-quality products meeting strict requirements of the EU market, especially for farm produce and seafood.

In the first two quarters of 2022, Vietnam exported US$652 million worth of seafood to the EU, up 42.1 percent year on year; fruit and vegetable exports reached US$82 million, up 12.2 percent; rice exports reached US$9 million, up 5.4 percent. EUR.1 certificates of origin were used for 80.9 percent of seafood exports; 67.6 percent of fruit and vegetable exports; and 100 percent of rice exports.

What challenges face Vietnamese exports to EU member countries?

Meeting the EU’s rules of origin and strict technical standards is a great challenge for businesses seeking access to this discerning market.

The EVFTA has new, different rules of origin compared with other free trade agreements (FTAs) that involve Vietnam. Therefore, it’s difficult for Vietnamese companies, especially those still inexperienced in exporting to the EU, to understand the rules.

For example, flexible quotas for textiles and garments are annotated at Product Specific Rules (PSR) that appear at the bottom of the agreement page, and these quotas are applied to only product lines mentioned in the annotation but not all textile and garment products and materials as other FTAs.

Therefore, Vietnamese companies should thoroughly understand the EVFTA’s rules of origin. To do this, they should send their technical staff to training courses on the trade deal’s rules of origin and other requirements organized by the Ministry of Industry and Trade.

For its part, the ministry will continue disseminating information about free trade agreements, especially new-generation ones and those in the initial period of implementation, such as the Comprehensive and Progressive Agreement for Trans-Pacific Partnership, the EVFTA, the UK-Vietnam Free Trade Agreement, and the Regional Comprehensive Economic Partnership. The ministry will also coordinate with relevant units to organize workshops, seminars and specialized training courses on market opening opportunities and rules of origin in FTAs.

Further, the ministry will continue facilitating administrative procedures related to imports and exports, especially the granting of certificates of origin under FTAs.





Industrial development vital for Mekong Delta

Monday, 19 September 2022 13:12
Agriculture has been the key economic pillar of the Mekong Delta, and as such, development policies for the region over the years have been designed to bolster agriculture. However, this foundation is becoming weak.

A sinking foundation

Agricultural growth has slowed down since 2005. Between 2001 and 2010, agricultural growth averaged out at over 7% a year, but this growth rate fell by half in the following 10 years, at only 3.5%. The proportion of agriculture in gross regional domestic product has shrunk, and the Mekong Delta’s contribution to the national economy has also tumbled.

The industrial sector was just a scratch in the 1991-2000 period, accounting for only 16% of GRDP, with the annual growth rate lagging behind that of agriculture. However, the sector has since then seen leaps and bounds, with the average annual growth rate hitting 19% in 2000-2010. From 2011 to 2020, industrial development in the Mekong Delta slowed down a bit, but the annual growth rate was still three-fold higher than that of agriculture. The processing industry has become the driving force of the Mekong Delta’s economic growth despite little support in terms of development policies.

Industrial development on infertile soil

The uneven development among the Mekong Delta’s provinces in the past 10 years is due to their respective industrial development. Long An, and later Tien Giang, have attracted much private capital, including foreign direct investment (FDI), into the industrial sector. These two provinces have therefore obtained high economic growth in recent years, resulting in diverse industrial structures, big numbers of new businesses, low unemployment, low rates of migration, and higher income per capita.

FDI is a vital factor of economic growth in the Mekong Delta, with large funds flowing into the processing industry in Long An and Tien Giang, and into fields like thermal and renewable energy elsewhere in the delta. However, the processing industry plays a more important role in creating jobs and a ripple effect for the economy.

Not all provinces can attract investment like Long An and Tien Giang, which enjoy better traffic infrastructure and close proximity to HCMC. But interestingly, industrial facilities have sprung up on infertile soil, which is not suitable for crops. Therefore, several districts with non-arable land have become wealthier due to industrial development. Long An became the early bird, followed by Tien Giang three or four years later, and gradually, processing clusters have taken shape along National Highway 1 in these provinces.

Smaller-scale value chains needed

There are still many types of farm produce and handicrafts in rural areas that are marketable. These items, in spite of small scale, are associated with local resources and endemic to specific localities. Lessons from the development of rice and fishery value chains can apply to small-scale value chains for these items.

The One Commune One Product (OCOP) program can be a good model for developing a dynamic and diverse economy in each rural locality.

The expansion of the local market for products peculiar of localities in recent years will bring about new opportunities for small-scale value chains.

Greater support for industrial development

Experiences from Long An and Tien Giang indicate that to step up industrial development, it is necessary to attract investment including FDI. But the result will be better if policies are designed to attract local capital right in each locality.

The Mekong Delta in its strategy needs to attend more to processing and manufacturing industries as well as handicraft villages in rural areas. Policies should focus on access to land, manpower training, access to credit and the market. Access to land is the hardest issue. Spaces for urbanization and industrial development are limited in an agricultural region like the Mekong Delta. The difficult access to land is due to institutional restrictions that hinder urbanization and industrial and service development of the region, as priorities go to agriculture. If this bottleneck is not removed, the regional economy cannot see a breakthrough, even if traffic infrastructure is further improved.

The proposal for the Mekong Delta from the writer of this article, therefore, is to spare more time and resources for industrial development.



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